Google Tag Manager ⁽¹⁾

What's Google Tag Manager?

"Google Tag Manager", as is evident from its name, is an HTML tag management system which is released by Google in October 2012. Many people have this question in mind: "Should I use Google Analytics or Google Tag Manager?".  GTM (Google Tag Manager) is not replacement for Google Analytics. GTM allows you to add different tags to your site in a convenient way, including Google Analytics. For example, Google Optimize and Google Ads Conversion are the ones that stand out. Also you can use custom codes and can manage them. If you want to use other tools than Google's - such as Tidio Chat, Facebook Pixel Code etc. you can easily install with GTM. It is 2019 and do you still not use GTM? You're missing so many nice features.